Google +1

No doubt most of you will have spotted it or are using the new Google +1 button on your website, the big question in SEO right now is does it help your rankings?

Ive come across a good article here with the experiment results he discusses here.

Now Ive also been using this on a couple of sites to see its reaction and would it really help my rankings. I managed to get an initial 25-30 people to click on not only the home page button but those on inner pages too. The 3 sites I tested all jumped up in the listings within around 3 - 5 days, quite well too I may add. 2 of them were in the top 4 listings on page 2 and jumped up to at least position 8 on page 1.

Unfortunately one of the test site was our own and I was pushing to get digital marketing Manchester on to page 1 and keep it there, very competitive phrase however and once other companies spotted we were on page 1 a huge scramble to get listings back began! So its back on page 2 at the moment with myself now working even harder to get it back and keep it there.

So yes the new +1 button does have a positive effect, now to my own concern in it being featured in Googles algorithm.

What is to stop people from creating 100's of Google accounts and clicking their site or clients sites? OK there is of course ethics, but we all know when a client wants their phrase ranking we do everything possible white hat to do it, at present you could class doing such a thing as black hat or even "like" farming, however no one yet is being penalised and how can Google prove its the same person owning 100's of accounts?

So the whole +1 can already be manipulated, I wont be the only one who has thought of this and so far its not black hat as such, so of course people will use this to their advantage. Personally I cant see it lasting too long as an effective factor in the latest algorithm once Google realise that if given a way to manipulate the rankings using this, people will!

Also a quick update weve just added a new AdWords page for help with our Google Advertising
service.

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